Simba Charity Customer Case Study
Back in 2005, families who had lost a baby were often sent home from the hospital without anything to acknowledge or honour their baby’s life. Determined to change this, a group of caring midwives and bereaved parents began gifting a small amount of hand-packed Memory Boxes at Simpsons Maternity Hospital in Edinburgh. What began as a small, heartfelt initiative has since grown into a national registered charity and vital support network, helping thousands of families across Scotland navigate the heartbreak of baby loss.
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